Juneteenth: Why the federal holiday is a sensitive topic?

Juneteenth is a commemoration of the emancipation of enslaved individuals in 1865.

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It was declared a federal holiday in the United States in 2021.

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However, some corporations and institutions appropriate Juneteenth for commercial purposes.

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Recently, Walmart attempted to cash in on the holiday with their Juneteenth ice-cream.

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The Children’s Museum of Indianapolis had a menu item labelled “Juneteenth Watermelon Salad” promoting a “Juneteenth Jamboree” event.

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The fruit was a symbol of the freedom of Southern African Americans who grew and sold watermelons after Emancipation.

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