More than 50% of the American population has claimed that they shop from small businesses to help and support local economies. Here are some Small Business Saturday ideas you need to know to make the day a success.
This event takes place every November and it presents a great opportunity for small businesses to increase their sales during the holiday seasons. falls right between Black Friday and Cyber Monday. Talk about shopping during the holiday season! However, Black Friday and Cyber Monday are well-known shopping phenomenons and they are done by big retailers who have already established themselves. Small Business Saturday 2022 is all about focusing on people who have small businesses.
If you run a small business and want to know some helpful tips, read along and find out some essential tips while participating in this annual event:
Let everyone know that you are participating
Take advantage of Small Business Saturday’s hype and popularity. Let everyone know you are participating by posting it on all your social media handles. Use relevant and popular hashtags like #ShopSmall and #SmallBusinessSaturday. Your website needs to be updated on this as well. This will help your customers know that you are participating in this event.
Put up Small Business Saturday offers
Since all the small businesses will be participating in this event, you need to act smart and stand out among others. Put up exciting offers that will lure your customers in. Here are some offer ideas you can use:
- Go for the classic Buy one get one free deal
- If they shop during the same day, offer additional discounts
- Create holiday gifts out of products
- Offer a free gift with any purchase
- Run limited-offers ads all over your social media platforms
Work with a local influencer
Influencers are gaining popularity thanks to TikTok and Instagram. Reach out to any of the famous influencers and ask them to promote your brand. Send them a package and they can advertise your products to their followers on YouTube and other social media platforms.
Create a short-form video content
Short-form video contents gain massive traffic on sites like Instagram and TikTok. If you don’t want to work with an influencer, you can create a bite-sized video on your own and upload it on Instagram. Make it creative and funny to attract more audience and don’t forget to use important hashtags.
Send out an email series
Email marketing will be very beneficial because it directly lands in their inbox. Make some templates that have all the information you want to give out. The first one can be an announcement email. Then, you can create another template that talks about how it’s important to support local businesses. When the Small Business Saturday sale is nearing, you can send an email that talks about your business and the offers you are providing. The last email can be a gentle reminder on the same day as the event.
Run online ads
People use Facebook and Instagram every single day. If you have a bit of a marketing budget, then you can use it to run ads online. Display all the elements in the ad creatively and let the audience know about your discounts.
Partner with another small business
You can also partner up with another small business and both of you can invest some money to run ads on Facebook and create a short-form advertisement video together. You can promote each other and grow together. This will help both your businesses gain new audiences and increase your chances of selling more products.
Reach out to local retailers if they would like to hand out your templates to customers. You can also host an Instagram giveaway because it will put your brand in the spotlight. Ask your friends and family to encourage and shop on Small Business Saturday and share their ideas as well. With the help of these strategies and tips, you can make this year’s Small Business Saturday a huge success.
